The Rise

Something's creating ripples. Yet another medium. Yet another way to communicate. In the article, The Rise of the Mobile Video Blog, the idea of this unique way of communicating is analysed and further studied. Fast mobile connections and huge amounts of space are now allowing people to upload videos into phone from anywhere, and because they even have an editing feature, you can just keep and send the really good bits (Simmons, 2008).

(Source: www.notesfromtheslushpile.co.uk)

Before, it was just another phenomenon. Now, it's a signature, a personal stamp that sets people apart from others. As Motorola's Natalie Harrison says, "People really want to be able to tailor it, to personalise it, and send it to their friends." Mobile editors have become real sophisticated over the years, allowing layers of music, graphics and other enhancements to be removed or added. Vlogs are video blogs, blogs that focus primarily on video as their medium of communication. For entertainment, news and even subject purposes, vlogs are becoming very popular Even companies have realised the popularity, with Adobe coming up with vlogging software, Vlog it! (Adobe, 2009).

As Cookman (1993) says, design needs to be effective communication. With the rise of vlogs, not only are designs more personalised and unique, they are also edited to make it as effective as possible. The rise of mobisodes have also rocked the planet. Mobisodes are mobile episodes, shows that last approx. 1-3 minutes, designed for mobile phones and mobile users (Hart, 2009). The audience is now the mobile generation, the purpose to adapt to the mobility of the generation today and the context is one of a society that relies on speed and convenience for success. The function of a medium is to sell, entertain, educate or foster some change in a person (Bear, 2006). Mobisodes and vlogs are definitely selling.

(Source: www.saatchikevin.com)

References

2009, 'Adobe: Vlog it! : Create Vlogs, Video Blogs Software', Adobe, accessed 15 June 2009, http://www.adobe.com/products/vlogit/.

Bear, JH 2006, 'Form and Function in Design and Publishing', About.com, accessed 15 June 2009, http://desktoppub.about.com/od/graphicdesign/a/formfunction.htm .

Cookman, B 1993, ‘Desktop design: getting the professional look’ in Design Basics, Blueprint, London

Hart, J 2009, 'Mobisodes: short films and series for mobile phones', The Telegraph, accessed 15 June 2009, http://www.telegraph.co.uk/scienceandtechnology/technology/5164648/Mobisodes-short-films-and-series-for-mobile-phones.html .